#whiteduckcares; our brand ethos.

Cotton, the largest natural fiber, is sustainable, renewable and biodegradable which makes it the best choice for environment friendly fabrics, unlike other man made fabrics which are produced with high carbon emissions!

The duck in our logo represents our values as an environmentally responsible brand that has structured and positioned itself in the industry to provide sustainable and high quality 100% cotton canvas products for the outdoors. Our choice of material is duck fabric or duck canvas, generally known as cotton canvas which is at the heart of each product we offer to our customers.

At White Duck Outdoors, we have been striving to create a supply chain from 100% virgin cotton sourced ethically.


Sustainable Cotton Canvas

WHITE DUCK OUTDOORS CHOICE OF FABRIC IS 100% VIRGIN COTTON CANVAS.

Cotton Canvas fabric comes with multiple mother nature environmentally friendly properties unlike man made fiber that has to undergo intensive treatments which in process results in high carbon emissions. Furthermore, cotton is a naturally grown and harvested raw material which means it also degrades organically giving it a longer product life cycle that allows cotton canvas fabric to be reused in multiple renewable ways.

Breathability

This natural fiber allows air to circulate & move freely through the fabric, which makes heat more bearable.

Insulation

Cotton is non-allergenic and adaptable; it insulates and absorbs more cost effectively than any synthetic or artificial fabric created through high carbon emitting processes. Cotton is used in warm climates because it wicks moisture away from the skin.

UV protection

Cotton canvas has a naturally high tendency to absorbs or blocks harmful UV radiation and remains one of the most effective forms of protection against sun damage and skin cancer.

WHITE DUCK MANAGEMENT CARE

White Duck Outdoors commitment as responsible global citizens and a brand that consumes outdoor products resulting in process wastage at various steps!

By thinking long and hard about the wastage we have brought to life our process wastage at the cutting Table. All fabric cuts that were thrown away previously which would end up in a land fill in Asia previously now are collected and crafted in to :

 

Canvas tent carry bag

Reinforced edges

Tool kit carry bag


PFC Free Finish

WHITE DUCK OUTDOORS IS PROUDLY THE FIRST OUTDOOR CANVAS TENT BRAND TO INTRODUCE PFC FREE FINISH.

Cotton canvas has high natural absorption and wicking values. With the growth in consumption of cotton canvas fabric, scientists discovered and utilized the absorptive nature of cotton canvas fabric by impregnating with Paraffin wax that would make the fabric waterproof while retaining the transpiration nature to offer customers a breathable & comforting experience all four seasons.

The industry further evolved by introducing complex yet highly efficient and durable chemical treatments that would introduce stronger water resistance to the fabric compared to the traditional Paraffin wax. However, Greenpeace and other environment friendly global organizations started reporting severe environmental damage caused by specific chemical components in the process: poly-fluorinated chemicals (PFC). PFC is emitted in the environment during the manufacturing and consumption of the treated canvas fabric and when spread it breaks down extremely slowly which accumulates in water, air and glaciers eventually causing health problems in humans and animals.

Today, environmentally responsible outdoor, garment and apparel global brands are moving towards PFC free finishes. The #whiteduckcare initiative is all about understanding the benefits of cotton and striving to provide the best outdoor products with PFC free finishes. White Duck Outdoors specializes in offering high performance outdoor finishes for its camping range.


Better Cotton Initiative

WHITE DUCK OUTDOORS BELIEVES IN BCI BECAUSE IT ENSURES THAT THE COTTON FARMING VALUE CHAIN IS REGULATED TO THE HIGHEST RESPONSIBLE AND ETHICAL STANDARD.

White Duck Outdoor prides in offering virgin cotton canvas products and we hold it as our core value to promote the use of natural cotton canvas. How we do it is by specifying that all cotton yarn used in our cotton canvas production is BCI certified cotton.

The BCI program essentially brings together farmers, ginners, traders, spinners, mills, cut & sew, manufacturers, retailers, brands, civil society and grassroots organizations in a unique global community committed to developing Better Cotton as a sustainable mainstream commodity.


BE A PART OF #WHITEDUCKCARES AND #RECONNECT WITH THE OUTDOORS RESPONSIBLY.